Photographers become the advertising media
I like that some add agencies are thinking how to use photographers audiences, but then I din’t realise that there are photographers out there with audiences in the vicinity of 1/2 a million viewers on Instagram. This is the power of the internet to leverage the popularity of some photographers that are not in the established canon of photographers to a very wide audience. Read the article on A Photo Editor for more information. Instagram is a platform that I do not use so I was not aware of how large some photographers audiences have become. It is good that the internet lets us as photographers work to create a audience form which to work with.
I like what Mercedes has done in this campaign, as it has helped to bring a audience to the photographers and they have brought their audience to the market and been able to leverage that it the mainstream advertising market.