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Michael Wayne Plant

Main

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    • Whitechapel Mission
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Header Widgets

Posted on September 10, 2013

Photographers become the advertising media

AuthorPostedbyMichael Wayne Plant

Photographers become the advertising media

I like that some add agencies are thinking how to use photographers audiences, but then I din’t realise that there are photographers out there with audiences in the vicinity of 1/2 a million viewers on Instagram. This is the power of the internet to leverage the popularity of some photographers that are not in the established canon of photographers to a very wide audience. Read the article on A Photo Editor for more information. Instagram is a platform that I do not use so I was not aware of how large some photographers audiences have become. It is good that the internet lets us as photographers work to create a audience form which to work with.

I like what Mercedes has done in this campaign, as it has helped to bring a audience to the photographers and they have brought their audience to the market and been able to leverage that it the mainstream advertising market.

Photographers become the advertising media

0 Posted in Photography, WebsiteTagged A Photo Editor, Instagram, Photographers become the media

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